This can't be good. Looks like NVIDIA is going to lose a big chunk of its European market with Elsa's recent annoucement:

Yesterday the German ELSA announced its bankruptcy and the court of Aahen appointed supervisors to put up the company’s assets, intellectual property and storage stocks for sale. This happened after ELSA had failed to find common language with the creditors to whom the company owned 38 millions euro, neither had it found a new investor.

ELSA still has some interesting things that may attract many graphics chip and card makers. First of all, ELSA was the only manufacturer of professional graphics cards based on Quadro series from NVIDIA. Then, ELSA has a number of unique innovations in drivers for graphics cards of this class. Secondly, ELSA is a widely promoted brand in Europe and it can be of interest for American companies that want to enter the European market.

ELSA Goes Bankrupt, NVIDIA Loses European Market