Drowning In A Sea of Advertising

I apologize in advance for the rant you are about to receive. It looks like theaters are gearing up to show you more ads before movies. Because if there is one thing the American public loves, it's more commercials. The article states the following:

The forecast was good news for theater owners depressed by the 6% slide in box office receipts this year. To attract more ads, they've spent about $150 million in the last three years to install relatively simple digital projectors just for ads. That's ahead of the much larger investment just beginning for full digital conversion to movie-quality projectors.

Here's a thought. Maybe people will go to the movies more if it wasn't so damn expensive and we weren't bombarded by every ad known to man before the movie starts. If I'm there to see a free movie, then I understand the need to have ads. I expect to be solicited when something is free. When I pay close to $9 to see a movie, then I shouldn't have to sit through 10 minutes of commercials before the movie begins. I used to work in a theater many years ago and I got so sick of hearing people bitch about the cost of tickets and how much concessions were. For me, going to the movies is one of those special events, like seeing a concert or a play, and I don't mind to put down a little cash for seeing a good movie on a large screen. Hell, I'd pay more if we had a really top notch theater in town with recliners and maybe a nice restaurant inside it. It's my favorite social activity, and I've defended it for a long time. My patience is wearing thin, though.

I'm just so sick and tired of being peddled to. I just got through winning a battle with adware on my computer, so I'm really sensitive about the subject. Then I see this article and the horns start to grow and my fangs start to protrude. I want BLOOD! I want to see the Michelin Man on fire, the Pillsbury Doughboy roasting over that fire, and the Jolly Green Giant choking on the ashes. Sometimes I wish I was in BFE, like my friend Alex. But then it would be really hard to keep up with Lost and play online games.