Monday, March 18, 2002

Shamelessly ripped from Camworld

FlashMX: While everyone was sleeping, Macromedia released FlashMX, their new player that is being billed as a "replacement" for HTML and traditional Web technologies. This is exactly the wrong way to sell this product. During Kevin Lynch's keynote earlier this week at SXSW he failed to address this issue despite Jeff Veen's insistance that Flash needs to be thought of as a component of Web design/development, not the be-all, end-all solution that some Macromedia die-hards are billing it as. So, I don't really have any concern over FlashMX. It's a very cool technology, but I am worried that people will misinterpret it as a web application platform and abandon HTML and other tried-and-true technologies. What this boils down to is that suddenly we're going to find ourselves (again) developing multiple versions of the same site. One in HTML and one in Flash. Unfortunately out clients will not be willing to pay for this and will be forced to choose between Flash and HTML. Sigh...

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